Greetings
Who I Am
(also known as: the part where I charm
you with my chaos and brilliance)
If you’ve ever wondered what it’s like to run on equal parts purpose, curiosity, and pure peppermint-moonbeam energy… hello. It’s me.
Hi, I’m Shelby — founder, designer, visionary, tinkerer, and your friendly neighborhood sustainable-living hype woman.
I’m the person who looks at a problem and says “Cute… but what if we made it beautiful, sustainable, and capable of saving the world?” And then I proceed to build exactly that, usually out of hemp, a little magic, and a sprinkle of cosmic mischief.
I believe good design should feel like a wink. I believe sustainability shouldn’t look like sacrifice. And I believe your home deserves to be both functional and drop-dead stunning — the kind of space that makes you gasp a little when you walk by.
My brain lives at the intersection of : regenerative design, playful irreverence, sacred geometry, practical “let’s actually solve this” thinking, and an unhinged amount of creative optimism
Why We Are Here
(aka: the mission
disguised as a disco ball)
Because the world doesn’t need more stuff. It needs better stuff — stuff with a heartbeat, a purpose, and a sense of humor. Charm City Christmas was born from a simple realization that if we want people to choose sustainability, we have to make sustainability irresistible.
So I set out to design a universe of objects that are : beautiful enough to display, clever enough to make your life easier, sustainable enough to actually matter, and emotionally rich enough to feel like ritual. Not chores. Not “shoulds.” Just a far-out, righteous ritual.
Every product we create is built on the idea that the objects in your home should serve you, delight you, and support your community at the same time. We design with hemp, natural materials, regenerative responsibility, and an unapologetic obsession with making daily life feel… well, better.
This isn’t just a brand. It’s a movement toward functional art, ethical manufacturing, circular design, and community gardens strong enough to feed entire blocks. We’re here to make the planet feel lighter, your home feel richer, and your habits feel easier — all while giving you something pretty to stare at.
Why We DO It
Because ENOUGH IS ENOUGH!
A Christmas tree grows for years, only to be chopped down, adored for 30 days, and then tossed into a sad, lonely tree grave. Honestly… isn’t it kind of tragic?
We believe Christmas trees deserve an afterlife — and a glamorous one at that.
Our mission is to honor the beauty of nature long after the holidays end by repurposing what Mother Nature already gave us, reducing waste, and keeping organic cycles flowing.
Yes, we’re fun. Yes, we’re obsessed with reindeer games. But make no mistake, babe: we take regenerative agriculture dead seriously.
Cleaner planet. Brighter future. Better vibes. Period.
Why Me?
(because yes, I know you’re wondering)
Because I care — like, actually care — about what goes into your home, on your shelves, into the earth, and back into your community. Because innovation is my love language. Because sustainability is my sacred calling. Because supporting people is my north star. Because I genuinely believe we can change the world through better design — and have fun while doing it.
And because I don’t do anything half way, I’m building something, it’s going to be … clever, deeply intentional, thoughtfully designed, gorgeous, simply second to none X, Y, AND Z. Designed to last generations.
Contact
I'm always looking for new and exciting opportunities. Let's connect.