5 Core Cleaners + 3 Special Gems
(That's it. Tight. Elegant. Zero redundancy. Maximum magic.)
The Core 5
Your multipurpose, everyday heroes
The Daily Piney - All Purpose Everyday Spray
Replaces: Basic cleaner, kitchen counter spray, general wipe-downs
Uses: Counters, tables, stainless steel, walls, light messes
Why it stays: This is the universal backbone. Pine-infused. Iconic.
Counter Culture - Antibacterial Degreaser (Kitchen + Everywhere)
Replaces: Kitchen antibacterial, stove spray, heavy degreaser
Uses: Stove tops, cutting boards, grease, fridges, dining tables
Why it stays: Degreasing is a unique need. This covers all kitchen power.
Bathroom Business - Antibacterial Bathroom Spray (Bathroom + High-Touch)
Replaces: Bathroom cleaner, toilet spray, disinfectant spray
Uses: Sinks, tubs, tile, toilet exterior, doorknobs, handles
Why it stays: This is your sanitation backbone. Distinct from the kitchen.
Deep Tubby Scrubby - Heavy Duty Scrub Paste (Kitchen + Bath)
Replaces: Grout scrub, stove scrub, shower paste, tile scrub
Uses: Tile, tubs, sinks, grout, stove crust, baked-on cookware
Why it stays: A paste is uniquely needed; sprays can't replace abrasives.
The Deep & Daily Wood - Floors + Wood (2 in 1)
Replaces: Floor cleaner, wood polish, furniture conditioner
Daily + Deep modes without needing separate products
Why it stays: Floor + wood care is unique and can't be rolled in.
The Specialty 3 (Your hidden gems that elevate the brand)
A Witch Named Hazel - Streak-free Glass + Mirror Spray
Why it stays: Streak-free is a very specific need. The witch branding is too good to lose. This is your Windex replacement. It CANNOT be multipurposed - it's your anchor novelty product.
Pine Potion - Air & Fabric Freshener
Uses: Linens, car, sofa, bathroom refresh
Why it stays: It's experiential. Emotional. Aromatherapeutic. This is your holiday nostalgia bottle.
The Good Goo-Gone - Sticky Residue Remover
Why it stays: A citrus/pine/coconut remover is SUCH a crowd pleaser and solves a unique problem. Also a GREAT upsell item.